Sterling Dollar and Euro parity?

I recently tried to upgrade NetObjects Fusion - the web design software - from version 10 to 11. All went smoothly, I went to all the trouble of filling out my details on their online order form, thinking that at $109 it was reasonable value. It was reasonable, until I discovered that my order updated itself to display 109 euro. Hang on a minute! $109 is 86 euro at the time of writing. NetObjects want me to pay 23 euro more for no particular reason? ... I don't think so. I think I will pass on the upgrade at this point in time.

They are not the only ones at it: enter Pinnacle, who not only tried to do the very same thing ( Sterling in their case - yes same numbers, different currency ), but also seem to have a dumb terminal in charge of customer service. Yes, I emailed them asking, basically, "wtf" in a nice way. I have since gotten about 4 emails from them telling me how to complete my order, but none actually addressing my query.

One would think that the World was booming and there was no recession. Certainly the above companies do not seem very eager to sell. I'll be holding on to my money for now ... widget ability and editing in HD respectively are not that important to me right now. I just like to keep all my software up to date. I'd rather give that 23 euro to my local animal sanctuary than NetObjects / Pinnacle though. Paying extra for no reason is not a reason. I am surprised that they get away with it - they shouldn't.